Services
We don't sell retainers for activity's sake. Each engagement is scoped around moving specific keywords into specific positions.
Before we propose a scope of work, we spend time understanding your domain history, your current index coverage, and the competitive landscape for your primary keyword clusters. This pre-engagement analysis — which we share with you in full — means the project plan is grounded in real data from day one. You won't receive a generic retainer checklist; you'll receive a prioritised roadmap with the ranking milestones we're aiming for, the timeline to reach them, and the metrics we'll track each month. Transparency and measurability are the foundation of how we operate.
A comprehensive crawl covering canonical tags, hreflang implementation, page speed, mobile usability, schema markup, and internal link architecture. Deliverables include a severity-ranked issue log, a fix-priority matrix, and a follow-up crawl after your development team ships the changes — so we confirm every fix landed correctly.
We analyse search volume, keyword difficulty, and commercial intent for up to 800 seed terms, then cluster them into a topic map aligned with your site architecture. Each cluster is assigned a target page, a content brief, and a difficulty-adjusted timeline so you know the realistic order in which rankings will improve.
Page-level scoring against live SERP competitors using NLP entity analysis and TF-IDF benchmarks. We rewrite title tags, meta descriptions, headings, and on-page body copy, and restructure internal links to reinforce topical authority. Every optimised page is re-crawled and re-scored within 30 days to verify improvement.
Targeted outreach to DR 40+ domains in your vertical, with personalised pitch sequences and content assets created to earn genuine editorial placements. We report new links, domain-rating changes, and the organic keyword movements attributable to each acquired placement on a monthly basis.
Monthly rank-tracking reports covering your full keyword portfolio, alongside a quarterly deep-dive audit that checks for ranking regressions, index coverage changes, and new competitor moves. Reports are delivered in a shared dashboard you can access at any time — not locked inside our tooling.
It depends on the current state of the domain and the competitiveness of target keywords. For technical fixes on established domains, movements often appear within 4–8 weeks of implementation. For new content or link-building campaigns, a realistic window is 3–6 months. We set milestone checkpoints at months 1, 3, and 6 so you're never waiting in the dark.
No — and you should be cautious of any agency that does. Search rankings are determined by Google's algorithms, which can update without notice. What we guarantee is a clearly defined methodology, transparent reporting, and a money-back clause on the first audit deliverable if you're not satisfied with its depth and accuracy.
Our technical audits and one-off keyword research projects are available as standalone deliverables with no retainer commitment. Ongoing SEO management requires a minimum 3-month engagement, because the compounding effect of link equity and content improvements needs time to register in rankings before meaningful evaluation is possible.
Our primary expertise is English-language and Romanian-language SEO, covering Google.com, Google.ro, and comparable country-level SERPs across Central and Eastern Europe. We can also support multilingual hreflang implementations for clients expanding into other EU markets, though deep localisation for non-EN/RO content is outside our core scope.
The keyword map Mercer & Whitaker delivered was the most structured document I'd seen from any SEO consultant. It showed us clearly which pages to build first, and the first two went live in October — both ranking in the top 10 by December for their primary terms.
Diana Florescu, Marketing Director, Bucharest
We'll scope a proposal based on your domain, your competition, and your timeline.